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I'll bet you've heard about unique selling proposition (or unique value proposition) but I bet you've not leveraging it the way you should be.  In this episode I talk about the importance of the unique selling proposition and how you should be using it.  I give three things you should consider when determining your USP and talk about where you should apply them.  I also highlight the amazing value of Ubersuggest and talk about one way to use this free keyword tool.   Grab the show notes at https://www.latenightim.com/187.  All this and more on the Late Night Internet Marketing Podcast.

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